If you have no plan, you need knowledge. If you have knowledge, you must act. If you act, you need patience. If you have patience, you must learn to play.
Digital products that make an impact: with UX/UI Design, Branding, Communication & Consulting that truly connect with people.
As an experienced Generalist, I help unlock potential where visions are ready to become reality: with empathy, clarity, and authenticity.
About
✶ 23.05.88 in Usbekistan
⏷ Hamburg
Profile
I’m a self-taught designer with a background in psychology and Russian-German roots; someone who’s easy to talk to, fun to work with, and serious about quality.
My promise: effective Design, clear Communication and strategic Consulting.
Generalist
Autodidact
Tech-Savvy
Facilitator
Motto “Impact”
“Impact comes with attitude and a sense for people.”
Digitalization & Transformation
I thrive at the intersection of UX, product, and tech, where great design fuels curiosity, holistic thinking, and collaboration to drive results.
I make my biggest impact when interdisciplinary perspectives meet to create real innovation.
Expert in Residence
Open to Work
Design
10+ Years
Design
Experience
I bring 10+ years of experience as a designer & creative consultant.
Designer
Senior / Lead
10+ Years
→ As Product Designer I bring
✺ UX/UI Design for lasting impact through aesthetic and intuitive products.
I lead through cooperation and inspiration rather than hierarchy.
→ As Communication Designer I bring
✺ More Clarity in content and communication through helpful models and processes.
→ As Creative Consultant I bring
✺ Creative Consulting for great ideas, effective concepts, and strong strategies.
Services
Design
Branding
CI
UX/UI Design
Communication Design
Prototyping
CPG
App Design
Web Design
Portfolio Design
Art Direction
Pitch Design
Research
Facilitation
Communication
Funnel Models
Theory of Mind
Simple Language
Brand Value Workshops
Content Workshops
Consulting
Ideation
Concept
Strategy
Roadmap
Creation
Copy Writing
Collateral Design
Illustration
Portfolio
Client Cases
Selected Client Projects
HP Value Hub
HP Inc's "More than Hardware" Specialist Hub
Outcome
More efficient lead generation through UX optimization & branding for HP’s digital sales platform
– Reimagined HP’s regional sales platform, enabling 1,000+ specialists to onboard rapidly
– Built a tokenized Figma system adopted by NVDA & AMD, improving UX and dev alignment
– Delivered in-tool messaging, and low-code tools to non-technical admins for lead generation
– Defined and deployed two trademarked sub-brands, including scalable brand guidelines
– Result: Drove 8 feature launches within 9 months and cross-market adoption
Lead UX/UI Designer
Branding
Concept
Web Design
Concept
Lead Gen Engine
DACH
NVDA
AMD
2025
“Wladimir played a key role in creating a user-friendly and eye-catching platform for valuehub.hp.com. As the project manager for HP Inc., I greatly valued his professionalism, inventiveness and user-first philosophy. Every design element was custom-made and it was a real pleasure working with him.”
Cleaning Club
Surfactant-free cleaning & value preservation subscription
Outcome
Brand identity with purpose through identity & UX/UI design for a sustainable cleaning startup
– Built design identity and a responsive website for a sustainable cleaning startup
– Result: Delivered a flexible brand and UI system for future product growth
Lead UX/UI Designer
Branding
Concept
Web Design
Early-Stage Startup
Sustainability
2025
Radiotape
Curated music streaming for businesses
Outcome
Clear positioning and noticeable lead growth through branding and web UX
– Bread and butter work for a small startup: branding and responsive web design for a first-contact landing page
– Result: 400% increased leads immediately
Lead UX/UI Designer
UX/UI
App
Web Design
Branding
2024
“Working with Wladimir was truly enriching. His work creates real impact through colors and shapes, perfectly bridging music, design, and marketing. Radiotape now feels just right and visually reflects exactly what we want to convey: a perfect harmony of sound and design — right on point!”
Smart Moms
Evaluated and free web app for simple education and prevention of postpartum depression
Outcome
Digital prevention for new mothers: evidence-based, accessible, and user-centered web app with illustrations, audio and video
– Built a mobile-first mental health app prototype combining visual and conversational UX, including voice fallback, and multimodal interaction logic
– Facilitated bi-weekly user workshops and iterative design cycles
– Directed 150+ UI assets (illustrations, audio, animations) for high accessibility in non-reading audiences
– Result: Engaged 1,400+ active users, backed by UKE-led evaluation, securing €1.2M in public innovation funding
Lead UX/UI Designer
Full-Stack Product Design
1,400+ Users
Secured €1.2M Funding
UKE
eHealth
Prototype
Social Impact
B2C
Ongoing
Kinderschutz
Online guide for chronically ill children
Outcome
Accessible online guide to support chronically ill children
– Built a low-maintenance WordPress tool to distribute guidelines standardizing child safety for chronically ill children, including branding and collaterals for field workers
– Result: Used by German child safety experts and social workers nationwide
Lead UX/UI Designer
Branding
UX/UI
Web Design
UKE
Social Impact
2022
DOQ
Bold CI for healthy dog food
Outcome
Bold brand identity through app, web & packaging design for a new generation of healthy dog food products
– Built a branding concept and custom atomic design system for a mobile app on Android and iOS
– Shipped a high-end CPG collateral design system for 16+ premium animal products in-store
– Result: Successful market launch with instant brand adoption in the premium pet food sector
Lead UX/UI Designer
Branding
UX/UI
App Design
Web Design
CPG
2024
“Quote von Bernd kommt bald.”
Bernd Büsching
Founder & CEO
@ DOQ
My Projects
Selection of my personal projects
Printoyou
Wholesome Design Studio
About
Wholesome Design Studio that creates products with soul, substance and beauty
– Building a zero-to-one niche brand for graphic design enthusiasts
Manager
Artist
Founder
Launch Phase
Visit the Printoyou Shop now if you find the idea of wholesome design exciting too.
Woodwork
Vinyl Record Label
About
Vinyl label for underground house music with handcrafted sound and a creative signature
– 2 years of professional analogue and digital music production experience
– Led zero-to-one business development: concept, brand identity, merch, collateral design (posters, art installations), and operations management
– Result: Sold out catalog in 30 countries, and DJ gigs across Europe
After we paused the label, many of our artists started successful solo projects.
Neo-Individuation
Psychologisches Coaching für Unternehmer
Link zur Website → (kommt bald)
Beschreibung
Coaching zur Selbstwerdung für Führungskräfte: psychologisch fundiert, praxisnah und kreativ
Co-Founder
Coach
Launch Phase
Quote von meinen Co-Foundern kommt bald.
Acidbinge
Art Project + Case Study: DAO with Blockchain Collectibles
Projekt is paused
About
Web3 art project as a DAO with 3D avatar NFTs
– Designed brand identity
– Customized a generative art engine from GitHub using Node.js
– Developed and deployed smart contracts in Solidity with OpenZeppelin
– Result: Deployed on Ethereum, gained deep understanding of Web3 mechanics, on-chain UX, and wallet integration logic
Web3 has a long way to go before widespread adoption, but it’s exciting to be among early adopters that help shape the future of finance technology.
Testimonials
What my clients say
“Wladi approached the development, design, and scientific evaluation of our joint projects with passion and emotional intelligence.”
“Years ago, successful collaboration with Wladimir Kulmann began at my institute for Medical Psychology at the University Hospital Hamburg-Eppendorf. As a scientist and psychologist, his creative and user-focused ideas inspired me to develop digital psychoeducation for hard-to-reach patient groups.
Wladi approached the development, design, and scientific evaluation of our joint projects with passion and emotional intelligence, creating a foundation of trust for the future. I look forward to new projects with him as a creative, smart, and socially conscious design partner!”
“Wladimir played a key role in creating a user-friendly and eye-catching platform for valuehub.hp.com. As the project manager for HP Inc., I greatly valued his professionalism, inventiveness and user-first philosophy. Every design element was custom-made and it was a real pleasure working with him.”
“I had the honour of working with Wladimir Kulmann, Lead UX/UI Designer at JA-Developers, as the project lead on behalf of HP Inc. on the creation of valuehub.hp.com. By offering training, suggestions, and tools to help with sales and product comprehension, this platform seeks to centralise resources for Advanced Computing products.
Wladimir showed a remarkable ability to understand the project’s goals and user requirements right from our first conversations. From the logo and colour scheme to the user journey and interface, he painstakingly worked on every part of the platform’s design to make sure it was clear and in line with our goals.
Wladimir takes a creative and analytical approach. He thoroughly comprehends the subtleties of the project before converting them into specialised design solutions. The collaboration was smooth and fruitful because of his professionalism, inventiveness, and dedication to excellence.
The product is a platform that not only satisfies but also surpasses our expectations by providing users with a seamless and captivating experience. Wladimir’s contributions were crucial in making the HP Value Hub a reality, and I highly recommend him for any upcoming projects that call for superior UX/UI design skills.”
“Thanks to Wladi’s support, I was able to establish a market for glumière and today, well-known companies are among my clients.”
Anna Kulmann
Founder
@ glumière - scented soy wax candles
“I can highly recommend Wladi! I had the pleasure of working with him during the development of my passion project, glumière. Wladi supported me in turning my ideas into reality in an incredibly valuable way and played a key role in the success of the project.
He has an impressive sense for aesthetics and design. Not only did he create the labels for glumière’s main line, but he also advised me throughout every phase of the project — from product design to packaging. He actively supported the technical implementation as well, taking a lot of work off my shoulders.
Wladi is not only extremely professional and reliable, but he also brings an incredibly positive energy to our collaboration. Working with him is genuinely fun—his openness, honesty, and passion for achieving great results together were palpable at every stage of the project.
Thanks to Wladi’s support, I was able to establish a market for glumière and today, well-known companies are among my clients.”
“Wladi’s creativity, teamwork and dedication made him an essential part of the project.”
“I had the pleasure of working with Wladi as part of a team developing a change management application. During the first six months, we collaborated closely and his contributions as a UX specialist were invaluable. Wladi consistently came up with creative ideas to improve the app’s usability, making it both user-friendly and visually appealing. He genuinely made an effort to understand the team’s concerns and questions, which made working with him smooth and productive.
As a backend developer who’s not particularly drawn to visual work, I still learned a lot from Wladimir about UI design and tools like Figma. This speaks to his approachability and willingness to share his expertise.
One standout moment was when he designed a new logo and refined the app’s interface, giving it a sleek and polished look. Wladi’s creativity, teamwork and dedication made him an essential part of the project.”
Motto “Plan”
“A goal without a plan is just a wish.”
If you have no plan, you need knowledge. If you have knowledge, you must act. If you act, you need patience. If you have patience, you must learn to play.
Vita
Experience
# Freelance
Lead Designer with 10+ years shaping end-to-end experiences in SaaS, tech, health, and public-sector products. I specialize in scalable design systems and AI-assisted workflows, and stay hands-on from concept to delivery.
Product Designer
Senior / Lead
UKE
TU Berlin
u.v.m.
10+ Years
# Consulting
As a UX/UI and Communication Designer in management consulting, I design change management monitoring software, develop employer branding, and facilitate visual communication.
UX/UI Designer
Senior Consultant
Camelot (Accenture)
2 Years
# Advertising
As an Art Director, I help shape successful pitches, design identities, and translate product vision into impact.
In commercial film production, I worked with international TV directors on campaigns for brands like Audi, Eurowings, IKEA, McDonald’s, Mercedes, Neff, TUI, VW, and more.
# Music
With Woodwork, a vinyl label for underground house music, I built a creative grassroots business from the ground up.
Certifications
# Psychology
As a trained Psychologist, I have integrated key models of human consciousness.
Psychology
B.Sc.
Uni Hamburg
Organizational
Heuristics
# Agile
As a Scrum Master, I focus on truly effective and dynamic processes.
Scrum Master
TÜV Nord Certification
2022
# Coaching
As a Yoga Teacher & Coach, I inspire authentic and healthy ways of living.
Registered Yoga Teacher
200h Certification
Ashtanga Yoga
# Languages
I value simple and precise language.
German
Native
Englisch
C1–C2, Cambridge-certified
Latin
Intermediate
Russian
Native